THE LARGEST HOTEL INDUSTRY FORUM
FOR TOP MANAGEMENT IN POLAND AND CEE
Where the direction of hospitality industry is set.
Decisions that create value.
Operations. Capital. Results.
At Hotel Trends, we combine operational and investment perspectives to jointly shape the future of the hotel market.
Airport Hotel
One place.
Multiple perspectives.
A shared direction.
Operational perspective
Effective hotel management in times of change: sales, marketing, people, technology, efficiency.
Investment perspective
Market, capital, financing and growth strategies - from transactions to long-term value.
Leaders and decision-makers
Top management, investors, operators and experts - diverse roles, shared results.
Relationships that last
Qualitative conversations, networking and experience sharing that translate into real-world projects.
Volatile costs, new demand dynamics, pressure on efficiency, technology, financing, and the growing selectiveness of capital are making the line between hotel operations and hotel investment increasingly blurred.
Decisions made today in sales, revenue management, HR, standards, costs, and technology have a direct impact on the value of hotel assets. At the same time, investors, owners, and banks are looking ever more closely not only at location and brand, but also at the quality of management, the resilience of the operating model, and a hotel’s ability to generate recurring performance.
Hotel Trends Poland & CEE 2026 is a forum that brings these perspectives together.
It is where owners, management boards, investors, operators, general managers, banks, hotel chains, and solution providers for the industry meet in one place to discuss what builds hotel value today.
Event host
The Forum is organized by the Hotelarz monthly magazine—the undisputed leader in hospitality media in Poland. Hotelarz has provided knowledge and inspiration to thousands of hospitality professionals, both through its continuously published print edition since 1962 and its industry portal www.e-hotelarz.pl
14th
Forum
Edition
450
Outstanding
Participants
10
Engaging Panel
Discussions
1000
Inspiring
Conversations
Programme
Panels with Market Leaders
On strategy, costs, demand, financing, technology, and regulatory changes.
Case Studies from Poland and CEE
Real projects, decisions, mistakes, and market insights.
Revenue, Technology & Efficiency
Tools and processes that directly impact hotel performance.
Supplier Zone
Presentations of innovative tools and services for hotels.
Networking & Industry Meetings
Dedicated time for conversations with owners, operators, investors, and market partners.
Hotelier of the Year Gala
An evening industry gathering and the presentation of the “Hotelier of the Year” awards.
When
09:00 AM - 11:00 PM
Participants
The event brings together over 400 hotel industry decision-makers, including owners, funds, hotel chains, bank representatives, operators, and experts in hotel investment and asset management.
Gain unique insights, build valuable relationships, and grow your business!
Meet the key market players in person at the five-star Renaissance Warsaw Airport Hotel in Warsaw, or join online and watch the live HD broadcast.
Time left until the Forum
Why should you attend?
Decision-making environment
In one place, you will meet owners, boards, investors, COOs and key partners of the hotel market in the CEE region.
Networking that convertes into business
Access to closed meetings, 1:1 conversations and behind-the-scenes debates with market leaders and investment partners.
Current strategies and trends
Panel discussions, case study presentations and operational and investment analyses – always with the participation of practitioners and decision-makers.
Industry Gala
An evening event that encourages establishing relationships and exchanging experiences in a casual, prestigious atmosphere.
“The Hotel Trends Poland&CEE conference is without a doubt one of the most important, if not the most important, regular event in the hotel industry.”
“I encourage all hoteliers to take part in this event. It is worth dedicating one substantive day to networking, exchanging experience and, through the panel discussions, broadening your knowledge and staying up to date with what is happening in the market.”
“The combination of panel discussions and the mix zone delivers a powerful dose of insight, exchange of experience and opportunities to draw shared conclusions.”
“What sets Hotel Trends apart is the fact that the entire industry meets here. It is the largest hotel conference, with the highest level of discussion.”
“Hotel Trends has its finger right on the pulse of our industry, in terms of both investments and operations.”
“Every year at a very high level.”
“What distinguishes this conference is the presence of the most influential people who create hotel industry in Poland as well as in Europe. ”
“In my opinion, this is the best conference that is being implemented in Poland."
Chairman of the Supervisory Board of ORBIS SA
“The Hotel Trends conference is a meeting place and a platform for exchanging experiences for the broadly understood hospitality industry. ”
“Hotel Trends is an extremely substantive event and an excellent opportunity for behind-the-scenes meetings with the most important people in the industry. A great atmosphere facilitates the exchange of knowledge and ideas, and at the same time allows for building strong relationships in the hotel environment.”
“I believe that every hotelier should participate in this event. It is the largest industry conference in Poland. It is growing from year to year and there are more and more interesting topics on it.”
Hotel Trends 2025
Strategic partners
Platinum partners
Golden partners
Coffee break partner
Silver partners
Media partners
Place of the conference
Renaissance Warsaw Airport Hotel
Żwirki i Wigury 1H
00-906 Warszawa
