Monika Murawska
For 3 years Monika Murawska has been working in the Puro Hotels. From October 2016 to August 2018 she held the position of director of Marine Hotel*****& Ultra Marine.
Monika Murawska has over 20 years of experience in hotel industry. Her career started in the Radisson SAS in Szczecin, then she moved to the Hilton Warsaw & Convention Centre and she finally worked in the Starwood Hotels. She is an expert in hotel sales, creating price strategy and income control as well as motivating team to achieve complex goals. She has the diploma of the Faculty of Humanities at the University of Szczecin and postgraduate studies in Customer Relationship and Hotel Units Management. Her professional passion is the development of relations between the guest and the hotel employee, and privately she explores the secrets of antiquity and diplomacy and travels by motorbike.
Panel z udziałem: Monika Murawska
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15:45 - 16:45
Seeking profits. Fighting for price, fighting for guests
In the discussion with the general directors, we will talk about the summary of the completed season and the strategy for the coming autumn and winter. We will try to assess how the segment of international guests is rebuilding, and we will also talk about how Polish resort hotels can win against foreign competition and how to encourage Poles to rest in the country. We will also ask how the business mix has changed after the pandemic, as well as how to optimize segmentation.
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