Speaker Speaker

Seeking profits. Fighting for price, fighting for guests

In the discussion with the general directors, we will talk about the summary of the completed season and the strategy for the coming autumn and winter. We will try to assess how the segment of international guests is rebuilding, and we will also talk about how Polish resort hotels can win against foreign competition and how to encourage Poles to rest in the country. We will also ask how the business mix has changed after the pandemic, as well as how to optimize segmentation.